Cutting through the clutter of start-ups and brands can be hard. Targeting your audience to tap into the right market segment is vital, especially in the digital age and with the youth seeking more control over their products. This piece covers how to understand your brand’s ‘cool’ quotient and strategise around it. 

New Approaches to Classroom Training

The past decade has been all about thinking beyond the textbook and challenging the capabilities of the students by making the classroom training more holistic, taking it outside books. The integration of technology is no longer a debatable issue in the classroom and in fact, many schools have started to leverage technology in the form
The more you do something, the more you will get out of it. Creative thinkers continually dig deep into themselves and thus come up with more newer, better, out-of-the-box ideas on different areas of life, be it their approach to a project at work, presenting to a client, picking the best of ingredients or repairing
We often wish we could go back in time to redo the decisions we made or take back the things we may have blurted out in rage. However, we seldom understand that we need to work on our current self, now. The thing with wisdom is that we learn so much in retrospect than from

Tried these psychology tricks yet?

Did you ever wish you had control over people’s mind or could read what they never say—or even make them behave in a certain way? Psychologists will argue that you can—at least to some extent. All you need to do is to observe. We feel we do, but are we really good at keen observation?

Why travel makes you come alive

  Howard Thurman, thank you for your words that speak to our soul—“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” We travelers believe travel is one of the best ways to come alive and live to
Taking a vacation as in a busy phase at work that never seems to get over can be tricky. It never feels right to break away from your firm to reflect and relax. All you need is a break from guilt to think what the most appropriate time is to plan a vacation. Here’s what
You know how you need to hear something a hundred times in many different ways before it finally gets through to you? Isn’t that how the society’s guidebook is! It is made up of the things we should acknowledge and also many more things shoved under the rug. Everything that’s shoved under needs to be